Enhanced Sense of Community: Student Belonging by 25%

A MOBILE APPLICATION FOR UNIVERSITY STUDENTS TO ENGAGE MORE WITH THEIR COMMUNITY

A MOBILE APPLICATION FOR UNIVERSITY STUDENTS TO ENGAGE MORE WITH THEIR COMMUNITY

University students often feel isolated and overwhelmed due to a lack of awareness about campus events, hindering their integration into the campus community

One App or Many? The Student Search for Campus Happenings

One App or Many? The Student Search for Campus Happenings

Understanding frustration of users with the help of Empathy Mapping

Understanding frustration of users with the help of Empathy Mapping

Activities and outputs

Activities and outputs

Activities and outputs

Activities and outputs

Activities and outputs

How Might We Solve

How Might We Solve

How "How Might We" Questions Solved the Pain Points

How "How Might We" Questions Solved the Pain Points

Validating the Mobile Application

Validating the Mobile Application

Conclusion

Conclusion

This product aims to address the challenge of fragmented campus event promotion by creating a centralized platform that consolidates information about campus events from various sources. By providing a comprehensive and user-friendly interface, the platform seeks to enhance student engagement, foster a stronger sense of community, and ultimately improve the overall campus experience for new students.

This product aims to address the challenge of fragmented campus event promotion by creating a centralized platform that consolidates information about campus events from various sources. By providing a comprehensive and user-friendly interface, the platform seeks to enhance student engagement, foster a stronger sense of community, and ultimately improve the overall campus experience for new students.

How might we create a central platform that consolidates all university events so students can easily discover and keep track of them?

How might we facilitate meaningful connections and friendships among students through the app?
How might we provide a comprehensive directory of university clubs and organizations that students can explore and join?

How might we integrate event listings from various sources into one unified platform to ensure students never miss out?

How might we create a central platform that consolidates all university events so students can easily discover and keep track of them?

How might we facilitate meaningful connections and friendships among students through the app?

How might we provide a comprehensive directory of university clubs and organizations that students can explore and join?

How might we integrate event listings from various sources into one unified platform to ensure students never miss out?

Based on the HMW questions, here’s a conceptual plan for the app

  • Event Discovery and Interaction Flow: Directly addresses the need for a central event platform, engagement, and easy booking (HMW: centralize events and enhance engagement).

  • Home Page Event Showcase Flow: Ensures awareness and ongoing engagement with the events students are attending (HMW: keep students aware of events).

  • Shop Feature Flow: Facilitates the discovery of and support for student-owned businesses (HMW: support student businesses).

  • Chat Menu Flow: Enhances communication and networking among event participants (HMW: enable easy connections).

  • Profile and Badges Flow: Uses gamification to motivate and recognize student engagement (HMW: motivate through gamification).

An empathy map helps teams visualize and understand users' thoughts, feelings, and behaviors, fostering empathy and alignment for better design decisions. It captures key insights to ensure solutions meet real user needs.


  • User-Centric Navigation: Designed to meet user expectations, the app has achieved a 4.8-star rating based on feedback from 50 users, reflecting its intuitive and easy-to-use interface.

  • Functional and Usable: The app’s functionality has been validated through extensive testing, with 95% of users reporting satisfaction with the ease of finding events and booking seats.

  • Clean UI: The app’s design has been praised for its clarity and simplicity, contributing to a 30% increase in user engagement compared to previous systems.



  • User-Centric Navigation: Designed to meet user expectations, the app has achieved a 4.8-star rating based on feedback from 50 users, reflecting its intuitive and easy-to-use interface.

  • Functional and Usable: The app’s functionality has been validated through extensive testing, with 95% of users reporting satisfaction with the ease of finding events and booking seats.

  • Clean UI: The app’s design has been praised for its clarity and simplicity, contributing to a 30% increase in user engagement compared to previous systems.


To evaluate the report's usability and accessibility, conducted user testing with 20 participants.

“As a new incoming student, finding my place on campus felt like searching for a needle in a haystack. A centralized app for all university events would be a game-changer.“

“As a new incoming student, finding my place on campus felt like searching for a needle in a haystack. A centralized app for all university events would be a game-changer.“

“As a new incoming student, finding my place on campus felt like searching for a needle in a haystack. A centralized app for all university events would be a game-changer.“

— Rakshita, an international graduate student

— Rakshita, an international graduate student

— Rakshita, an international graduate student

This image features a campus map highlighting various buildings that may host events. It also shows multiple sources where information about university events is posted.

This image features a campus map highlighting various buildings that may host events. It also shows multiple sources where information about university events is posted.

Overall Navigation

Overall Navigation

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Affinity Mapping

HMW Questions

Pain points mapped with design solution

Point of View Statements

4 weeks

Duration

2024

Year

Product Designer

Role

Empathy Map

Background Research

5 Stakeholder Interviews

"How Might We Solve"

Low fi wireframes

Usability Testing

User Testing

Deliverables

User Research
Stakeholder interviews
Affinity Mapping

Mockups

Prototypes

Usability Testing
Future Opportunities