Potential Increase in Daily Active Users by 25% with Hashtag-Powered Exploration

Potential Increase in Daily Active Users by 25% with Hashtag-Powered Exploration

Potential Increase in Daily Active Users by 25% with Hashtag-Powered Exploration

AN AMAZON REVAMP APPLICATION

In recent months Twitter has gone through a massive upheaval—the company was sold, executives have left, teams are being laid off, and the stability, and future direction, of the platform is unclear. This presents an opportunity for other platforms to enter the space, and snatch up Twitter users.

Day 1
Understanding the Problem

Day 2
Ideating the Solution

Day 3
Making a Decision

Day 4
Creating a Prototype

Day 5
Testing Prototype with Users

Application Potential

A unique five day process is used here for validating ideas and solving big challenges through prototyping and testing ideas with customers. This is known as Design Sprint.

Using Design Sprint to Solve the Problem

Hand drawn sketches/ low fi wireframes

Dot voting method used to make a decision as a team

Using 'How Might We' to list the opportunities

How might we add influencers on the home page to follow.
How might we add a feature where we could include stories.
How might we allow users to use amazon products to decorate a room(VR) and post it.
How might we use reposting/ quoted posts.
How might we see influencers profile.
How might we add community pages to follow.
How might we add hashtags to show top features.
How might we introduce social shopping as a feature.

Rapid competitive research / Researching other similar apps for ideas

Flow 1: An user clicks on influencer’s live showings of products, checks the products linked to the video and adds them to the cart.

Flow 2: An user searches an item with #, with the results he picks an item and adds it to the cart, the user has the chance to repost a product on their profile

Flow 3: An user can become an verified influencer by gaining more number of users engaging with the user’s profile. 

With 100 impressions an user can gain $10 amazon cash money.

Within the Amazon app to design a feature—or set of features—that provides Twitter like functionality. The goal is to draw users way from Twitter, and into the Amazon ecosystem.

Overall Navigation

Overall Navigation

Affinity Mapping

HMW Questions

5 Days

Duration

2024

Year

Product Designer

Role

Deliverables

User Research
Stakeholder interviews
Affinity Mapping

Mockups

Prototypes

Usability Testing
Future Opportunities

The tumultuous landscape of Twitter presents a golden opportunity for a new social media platform to redefine user experience. By crafting engaging experiences, prioritizing intuitive design, and empowering both influencers and consumers, we can build a platform that not only attracts users but fosters a thriving community. Overcoming initial adoption challenges through strategic initiatives will be crucial to establishing a strong foundation. The future of social media lies in creating a platform that is not just a tool for connection, but a vibrant ecosystem where individuals can discover, create, and engage meaningfully. By addressing the shortcomings of existing platforms, we can shape the next generation of social media and capture the hearts and minds of users worldwide.

The tumultuous landscape of Twitter presents a golden opportunity for a new social media platform to redefine user experience. By crafting engaging experiences, prioritizing intuitive design, and empowering both influencers and consumers, we can build a platform that not only attracts users but fosters a thriving community. Overcoming initial adoption challenges through strategic initiatives will be crucial to establishing a strong foundation. The future of social media lies in creating a platform that is not just a tool for connection, but a vibrant ecosystem where individuals can discover, create, and engage meaningfully. By addressing the shortcomings of existing platforms, we can shape the next generation of social media and capture the hearts and minds of users worldwide.

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